Home Digital Marketing The 5 Best Social Media Scheduler and Posting Tools for 2021

The 5 Best Social Media Scheduler and Posting Tools for 2021

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Last Updated on March 31, 2021 by Mandy Schmitz

Are you looking for the best social media scheduler to manage your social media posting and scheduling? With the evolution of social media rapidly, keeping pace for entrepreneurs and marketers can be daunting. You will save precious time that you can dedicate to more significant tasks while publishing content consistently when you use social media scheduling tools.

While it is essential to take care of your social media presence, it is also crucial to create great content for your audience. With your social channels, you can reach out to influencers, connect with other people in your industry, engage with your audience, share helpful information with them, and receive essential feedback, among other things.

By scheduling content in advance using a suitable social media scheduler, you can perfectly time your posts on all of your social channels and still enjoy an active presence on them.

What is the Best Social Media Scheduler?

As you minimize the energy and time required to provide value, you can also maximize your posts’ impact and quality to serve your audiences when using the best social media scheduler. Your social media scheduler is a highly-valuable tool regarding that framework. These tools are efficient because:

  • They allow you to set and forget your social media postings
  • These tools help you to analyze your performance
  • They allow you to manage multiple platforms and profiles in a place
  • Social media scheduler tools aid in planning and strategy

Using a social media scheduler, you can develop unified campaigns in advance and then release those posts automatically and consistently. You can get a bird’s-eye assessment of your social posts, increase efficiency, and manage multiple platforms in one place. Ultimately, most social media schedulers let you supervise specific engagement analyses on the posts that perform best.

If you want the best social media scheduler, you may want to consider some of these criteria:

  • Existing user reviews
  • Price
  • Ease of use
  • Functionality, including guidance on how and when to post, assigns multiple media types and can manage various platforms.

I have done a bunch of testing and research, and here is my top selection of the best social media scheduler in 2021:

01. ContentCal

As the ultimate content management and content calendar platform, ContentCal offers exceptional social media publishing and planning tools. It allows you to plan and create valuable content easily. With that, it becomes pretty simple to plan content in advance and schedule auto-publishing for your social channels

ContentCal features include:

  • Category tags
  • Custom planning channels
  • Post placeholders
  • Post backlog
  • Re-post content
  • Campaign manager
  • Commenting and collaboration
  • Full audit trails for every post

You can centralize your campaigns using the Campaign Manager feature of ContentCal. With the feature, you can continuously align your secure daily posting schedule and map out your strategies. Using ContentCal’s Activity feed means keeping tabs on every post you add or edit. As such, find your posts with ease and filter with tags and keywords.

The tool’s Custom Planning Channels lets you plan for everything, including live events, e-marketing, or other things. Have a glimpse at all the topics you include in your plans by creating custom tags and plan your content with its Category tags.

How Do I Use ContentCal?

ContentCal is a great social media scheduler that allows you to create quality content, reduce stress, and save time with your social media marketing. It was developed as a means of simplifying the entire content creation process from start to finish.

Here are the steps to use ContentCal:

Step 1: Custom Planning Channels

You can use the Custom Planning Channels of this tool to plan your desired content and convert your Calendar into a broad marketing hub. You also have the chance to add other sections for content like the newsletter, blogs, emails, and more. Create Custom Planning Channels in your Calendar’s ‘Setup’ section.

Step 2: Category Tags

ContentCal has little colored-coded labels that users can add to their posts, which are Category Tags. They have themes that you can use to label your content. You can also use them to mark the post’s status or assign posts to your team. Go to your Calendar’s ‘Setup’ section to create your Category Tags.

Step 3: Calendar Notes

There is a Calendar section in ContentCal above all Channels where users can leave notes on specific dates. You will find the section great for reminding you about your industry’s events.

Key Features

  • Filtered search
  • Feedback analysis
  • Editing
  • Approval workflows
  • Collaboration
  • Keyword filtering
  • Post scheduling

Pros

  • Enhanced analytics
  • Reasonable pricing (including free plan)
  • Social platform support
  • Content library
  • Audit trails
  • Efficient content workflow
  • Team workflow

Cons

  • Fewer social channels
  • Limited mobile app functions
  • Less-developed analytics
  • No direct Instagram publishing

Integrations

ContentCal is integrated with many popular social networks like

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram

Pricing Plans

Free Trial Available
Pro version  $17/month
Company $47/month
Premium Contact vendor
Enterprise Custom  Contact vendor

Existing Clients

Get started with ContentCal and start your free trial.

02. Loomly

As a simple social media scheduler, Loomly helps you compose posts and schedule them. If you’re looking to have an efficient interval workflow for creating and posting social media updates, you will find Loomly quite handy.

Loomly features tools that you can access to optimize your posts. Thus, you can analyze how your posts, tweets, and statuses perform while reaching a broader audience spectrum. As a team leader, using Loomly, the tool will ensure that you are aware of your team’s activities. Notifications or other updates can get to you with alerts from push notifications and emails. And if any issue arises, you can efficiently respond immediately.

Loomly can help you with the following:

  • Measure success with Advanced Analytics features like URL metrics, post, and account
  • Schedule your content for automated publishing on your social accounts
  • Approve and review your posts as a team through built-in custom workflow and approval workflow
  • Using automated mockups to preview your posts
  • Optimize your posts through its optimization tips when creating posts
  • Suggesting post ideas to develop posts quickly

Does Loomly Post Directly to Instagram?

Loomly allows you to schedule single-image and single-video posts on Instagram. You can also use some of these features that are available for Instagram:

  • Schedule your first comment with your Instagram post
  • Choose a video cover for your single-video posts
  • Tag locations for single-video or single-image posts
  • Tag about 9 non-private users for your single-image posts

Key Features

  • Post analytics
  • Approval workflow and history
  • Live post analysis
  • Email and push notifications
  • Post scheduling
  • Post preview
  • Social media calendar management

Pros

  • Success measurement
  • Seamless scheduling
  • Smooth workflow
  • Multi-platform preview
  • Live post optimization
  • Organized social media

Cons

  • Needs a mobile app or Buffer integration for publishing to Instagram

Integrations

When on Zapier, Loomly integrates with more than 3000 other apps to discover productivity superpowers and automate your work. Some of them are Google Drive, Google Sheets, Asana, Instagram, Buffer, Slack, and more.

Pricing Plan

Free Trial Available
Base $34/month
Standard $76/month
Advanced $159/month
Premium $332/month
Enterprise Contact vendor

Existing Clients

Get started with Loomly and start your free trial today.

03. Falcon.io

If you want a social media scheduler with measure, build, publish, engage, listen, and audience exclusive features, you will get these and many more from Falcon. You can also plug into trending online sites, social networks, and discussions through the tool’s Listen feature. With this, you can jump on brand image issues or identify influencers and opportunities.

Also connected to Listen is an essential social media monitoring exercise called the Monitor brand perception feature. You will know what people are saying concerning a specific topic through its channels. And since campaign performance influences your online campaigns’ impact, you have features to track them. Thus, you can compare the Projects Overview pages. You can even identify trending topics with the feature specification, allowing the influencers, competitors, and market viewership.

Save time and sift out neutral, negative, or positive mentions using the Sentiment Indicator filters. The Engage feature presents the best overview possible and manages social engagement effectively. With it, you can manage inbound social comments and messages while rendering them more transparent and straightforward. It also boasts message prioritization and facilitates team collaboration.

Falcon allows you access to many filtering features. Keep all your posts in one place with its Content Calendar Publisher. Collaborate with your marketing by scheduling, creating, and planning content with it – thus – formulating all posts in an easy-to-use and clear calendar.

Reasons to Choose Falcon as a Perfect Social Media Scheduler

As a social media marketer, you can overcome challenges like increasingly indifferent audiences, ever-changing algorithms, and crowded feeds using Falcon. The social media scheduler integrates all the core social medial channels that you need in a unified dashboard. Falcon has many features that make it one of the social media schedulers you will want to consider using. Some of them are:

  • Competitor benchmarking
  • Open API
  • Reporting
  • Approval flows
  • Label management
  • Advanced analytics
  • Audience profiles
  • Social media listening
  • Agency collaboration
  • Campaign management
  • Facebook & Instagram advertising
  • Intuitive interface
  • Community management
  • Private messaging support
  • Support and services
  • Single dashboard
  • Easy to use

Key Features

  • Social sharing
  • Content calendar social media management
  • Scheduling – social media suites
  • Influencer identification – social analytics
  • Social ads – social marketing

Pros

  • Easy to manage
  • Automates post publishing
  • One platform for social media marketing
  • Manage Facebook and Instagram from the same platform
  • Preview posts before final approval

Cons

  • Constant posting and API errors
  • Failed scheduled posts
  • Impossible to use batch tagging

Integrations

Falcon is integrated with the following:

  • Tumblr
  • LinkedIn
  • Facebook
  • Instagram
  • Zendesk
  • Salesforce
  • Twitter
  • Google+
  • Cloud Elements
  • Lexanalytics

Pricing Plan

Essential $108/month with free 14-day trial
Suite Contact the vendor

Existing Clients

 

Get started with Falcon and start your free trial.

04. Sprout Social

As a marketing management tool, Sprout Social focuses on integrating and partnering entrepreneurs and individuals with social media platforms. Users can utilize Sprout Social as a social media scheduler to manage everything connected with their social media marketing, such as analytics, reporting, scheduling, publishing, and content curation. With this social media scheduler, you don’t need to update or work with every single one of your profiles individually.

It might get to you that something is amiss when you see the clean design of Sprout Social. However, that is not the case. You will see tabs for Bots, Reports, Listening, Publishing, Feeds, Tasks, and Messages at the Flowkey Productivity bar at the top of the screen.

The tool also boasts elegant and modern sizing and font choice. Interlocked across the top is the white-and-gray backdrop with gray icons that you can click on to view tasks, invite members, connect a new social channel, or switch groups.

There are informational sections beneath activity-oriented elements like Daily Engagements, Publishing Queue, and New Messages. The Universal Gear Settings icon is also at the top right-hand corner, and there is an option of Portuguese, Spanish, and English in the dashboard. Therefore, you may need to use Google Translate to translate over 50 languages.

How Does Sprout Social Work?

If you don’t have a dedicated publishing schedule, it will be useless even if you have the best social media scheduler. That is why Sprout Social provides an easy-to-use and simple platform to schedule content in advance. With that, you can forget about logistics and deal with creation.

The social media scheduler allows you to share your post over several platforms using a single click while editing social images directly from it.

As Sprout Social decreases the stress of struggling to publish content every day, it also frees up your time to work on content creation and ideation. Your drafts will automatically post at your desired time and day when you schedule them.

Key Features

  • Mobile apps
  • Reporting and analytics
  • Publishing tools
  • Team collaboration tools
  • Automation
  • Smart inbox

Pros

  • Several report options
  • Enhanced analytics to help understand the audience better
  • Discovery feature
  • Unique publishing feature
  • Useful feeds component
  • Widely-connected messages
  • Well-organized dashboard

Cons

  • Higher cost
  • Lack of LinkedIn integration
  • Compose window
  • A limited number of social networks

Integrations

Sprout Social supports integrations with:

  • Pinterest
  • LinkedIn
  • Facebook
  • Google+
  • Instagram
  • Twitter

Pricing Plans

Standard $99/month
Professional $149/month
Advanced $249/month

Existing Clients

Get started with Sprout Social today.

05. Buffer

You can take your social media engagement and posts to the next level with a powerful social media scheduler called Buffer. As a web application, Buffer lets users schedule and post their social media posts across various popular social networks, saving them energy and time without handling these posts manually.

What makes Buffer so popular is because it is super easy to use. Simply connect Buffer to your social media network, and you can add new posts to your post queue after composing them. You will find your scheduled posts live in your post queue, waiting to be posted. The tool has optimized the posting times by default for specific peak engagement intervals. However, you can customize these posting times the way you want.

You can schedule new posts to your account any time you add a new post to your queue. There is also an option to schedule the posting time and date for each new post that you compose or share the post now.

How To Get Started With Buffer:

Go to Buffer and create an account if you haven’t already. I certainly recommend you use one of your existing social network profiles since the tool supports single sign-on. With this, you can log into your Buffer account easier and faster.

Review your other account settings by going to “My Account” after giving an email address to Buffer. In “My Account,” you can switch on or off some email reminders. Remember that it is vital to get updates anytime Buffer shares your posts. You can return to the main menu by clicking on “Dashboard.”

Within the dashboard, you can learn how to use Buffer and see some of your connected social networks. You will see only the network you used to log in if you’re just starting. Then, you can connect the rest of your social networks. With that, you can access settings and options for all social profiles.

Key Features

  • Post statistics
  • Custom post schedule
  • A powerful post composer

Pros

  • Role-based access
  • Consistent updates and improvements over time
  • Easy and quick setup
  • Seamless posting and connection to social networks
  • Customizable across different social media platforms
  • Effortless scheduling
  • Easy to use
  • Simple UI

Cons

  • No support for specific hashtags
  • No support to particular posts types like Instagram carousel images
  • Poor analytic capabilities
  • Lots of failed posts

Integrations

Buffer is integrated with social networks like:

  • Pinterest
  • LinkedIn
  • Instagram
  • Twitter
  • Facebook

Pricing Plans

Pro       $15/month
Premium $65/month
Business $99/month

Existing Clients

Get started with Buffer and start your free trial.

Conclusion

So, what is the best social media scheduler for you?

Your business needs the perfect social media scheduler to meet your specific needs and do things slightly differently. While it can let you publish a composed mix of content at the right time, you can also save time doing that across the social networks to engage your audience. You must also consider the social media scheduler’s features and the desired results.

Our choice for the best social media scheduler is Falcon. We chose it because it boasts many features which you can use to manage all social networks. Apart from having a third-party integration, Falcon has task assign options for project admins, sentiment analysis, real-time notifications, real-time data, content editor with live preview and auto-save.

Falcon also has some key features that other social media scheduling tools don’t have, like Activity/News Feed, Advertising Management, approval Process Control, Brand Guidelines, and many more.

The ball is in your court now. Start your free trial of Falcon.io now.

Need support with your digital marketing efforts? Shoot me an email anytime.

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