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Last Updated on August 1, 2021 by Mandy Schmitz
Pinterest is an excellent platform for driving insane traffic. If you want to know how to make money on Pinterest, you must understand what you are doing and implement the right strategies. And whether you are a newbie or have enough experience in making money online, you will surely learn several ways about how to make money on Pinterest in this guide.
Pinterest had close to 500 million active users worldwide as of the first quarter of 2021. Furthermore, it has a global audience of 66 percent females aged 25 to 54, with half of the US millennials using Pinterest every month. This case implies that more than 400 million individuals visit the site every month to find inspiration and ideas. Thus, when planning for wardrobe or kitchen decoration, the go-to social media platform for everyone is Pinterest.
With this, you can imagine the massive opportunity for influencers, business owners, content creators, and merchants to earn money from Pinterest. So, without wasting much time, let’s discover how to make money on Pinterest.
Pinterest is social networking or bookmarking site that allows users to visually discover and share new hobbies or interests by posting videos or images on their boards. Users can also post these images and videos on others’ boards. These are collections of pins, typically with a similar theme.
A pin represents every idea. It is an image that Pinterest users search and save. Pins can link to sales pages, affiliate pages, websites, eCommerce stores, and pretty much any link. This opportunity makes Pinterest perfect for driving traffic and sales. People can also find more information on products and sales that interest them, which is a big plus for businesses.
The following steps are critical to how to make money on Pinterest.
First, you will need to create a Pinterest account before you use the platform. Search for pinterest.com and go to the right-hand corner where you will see the ‘sign up’ and click on it. Enter your details, which include email and password. You can also use your Google or Facebook account to sign up.
It is pretty simple to create a new board on Pinterest since you are looking to know how to make money on Pinterest. Move your mouse to the screen’s top right. You will see your profile icon and then click on it. Select the ‘plus’ icon. It will bring up an option to create your Pinterest board.
Give your board a name and decide whether you want to have it as a private board. Everyone on the platform will be able to view your board if you leave out the option that says ‘keep this board secret.’ In addition, people can also see the board if they search for your name on Google.
Ensure that your board is unique to your interests to help your journey on how to make money on Pinterest. The primary purpose of Pinterest boards is to keep all your interests in containers without lumping them together, which can make it hard to navigate. Therefore, focus on uniqueness for all your Pinterest board ideas.
While you can count on Pinterest as a great place to find inspiration, create boards, and discover content, it is also an excellent platform to shop. The new eCommerce features like the Shop tab are perfect for brands that want to grow their business, drive traffic, and find means on how to make money on Pinterest.
While the channel is a goldmine for procuring money online, it opens various approaches to get the money. A significantly large number of loyal and engrossed Pinterest users rely on the information that different brands provide on the platform to decide on their purchases. Users also know about the marketing trends because all brands post their new launches on the site, whether big or small.
So, here’s how to make money on Pinterest whether you have a blog or not.
The starting point is creating a blog before you even think of starting a Pinterest account. WordPress.com and Blogger are two completely free platforms to create your blog. However, I won’t recommend taking this path. You will need a self-hosted blog if you want to learn how to make money on Pinterest and want people to take you seriously. Therefore, a hosting provider is a must to host your blog yourself.
I highly recommend Bluehost because of its excellent customer service and cheap hosting plans. This hosting provider also saves you $15 or more by giving you a free domain name for a year. With $2.85 per month, you can have your hosting with a free domain and free email account. Other options are HostGator, SiteGround, HostArmada, A2 Hosting, and more.
After setting up your blog, the next step is to start writing valuable content on it. Wrong! First, you need to understand your target audience and what kind of problems they face. With that, you can develop difficulties these ideal readers in your niche could have and write helpful epic posts on how they will solve those problems.
A warning here; never chose to write about a topic simply because you are interested in it and want to talk about it unless there is a demand for the subject. Don’t also choose a niche because you think it will make you money. You will have much impact on your audience when you pick topics that resonate with them. Therefore, your blog will relate better to your readers, and it will look more natural to them.
Keep some of these things in mind when choosing your blog post topics or blog’s theme:
- Demand – your best friend in this situation, is the search engine with your journey of how to make money on Pinterest. Pinterest is also a great search engine. Check out some of the most popular Pinterest or Google search topics. You will discover millions of people looking for solutions to their problems. You can also use a fantastic tool like SEMRush for this.
- Skills – you must also know what your blog is all about, which will help you identify your passion and knowledge.
- Passion – let your blog be about what you love since you will be doing this for years.
These three elements are critical in your blogging journey and how to make money on Pinterest. You must keep in mind that your readers will visit your site for help with something, whether it is a recommendation on choosing the right color brush for their skin tone or buying a four-season tent.
Remember that you are not required to have special skills in your blog topic. You can do something you have always wanted to do, tackle new challenges, and educate your audience along the way as you go the journey route.
With your blog running, you can now sign up for a Pinterest business account to start your cash machine. Creating a Pinterest account is entirely free. Ensure to follow the platform’s idiot-proof instructions for website setup on Pinterest after creating your account. Ensure to include as many relevant keywords as possible when filling out your profile bio. Pinterest users will easily find you when you do this.
Start creating boards and pinning after you have completed your account. You can use Canva to make your pins as a beginner. Canva will make it easy for you to create pins, and it is free! Include relevant keywords in your pin and board descriptions, just like you did with your bio description. However, be careful not to stuff them with too many keywords. Instead, sprinkle them.
Though group boards may not drive insane traffic like before, I recommend that you join some relevant group boards. Personal boards are now getting more emphasis, and it is a good idea to focus on them. First, however, ensure to join a few high-quality group boards in your niche. These group boards must have small contributors since smaller team boards perform well on. Second, you may want to give Tailwind a try if you are keen on knowing how to make money on Pinterest. This tool will help you schedule pins to group boards and personal boards while automating the process.
Figuring how to make money on Pinterest without a blog is pretty straightforward. Pinterest allows brands, businesses, or even anyone to share their affiliate links directly on a pin. This situation is an excellent opportunity for affiliate marketers since:
These social media do not allow direct affiliate links because many affiliate marketers spam social media with their links. However, affiliate marketing is a lucrative and reputable business when done right. That is why big brands like Bass Pro Shops, Etsy, Amazon, and many others have affiliate programs.
Pinterest allows you to promote affiliate links and make money on the platform, and you can do this in many different ways. Let’s take a look at how to make money on Pinterest with some of these ways. However, don’t forget to get creative with them. Here are a few ways you can promote affiliate links or your business on Pinterest.
- Promote links to a freebie – you can get some freebies provided by many companies that many prospects can opt-in for, and they give these offers for their affiliates to use. With that, the brand will track your referral. They can then pay you when someone opts in for the freebie through your link.
- Promote links to services – you can promote services companies through their affiliate programs and put their links in your pins on Pinterest. Some of these brands are marketing services, business coaching, or web design.
- Promote links to a course – many people will love the idea if you can find courses to offer them. Therefore, you can put the link that will direct them straight to the course’s landing page in your pins.
- Promote links to a product directly – if you are trying to promote something specific, Pinterest is perfect for promoting the link to that product directly. You will find rich pins perfect for this case since you can include the price in the pin, and you can get more engagement when you have the price in your pins.
- Promote the home page – you can promote links that will get your prospects directly to the company’s home page. You will find this ideal if you are promoting general things.
Google Adsense is a program most people start with when they have a blog. It is because there are no minimum traffic numbers. As such, making money on Pinterest tends to be easy quite early since you can put Adsense on your website after a few valuable articles. You will start making money when you drive traffic from Pinterest to your site.
Before you apply for Google Adsense, make sure that you have the latest information about their Terms Of Service. In addition, you need to know that it can be hard to get approved into the program because Google has stringent rules.
The banner ads efficacy has been dropping for years, even though it is indeed the least work-intensive option. Therefore, it can also be the least effective for you. But you can make a lot of money from ads when you have significant targeted traffic. Fortunately, Pinterest is fantastic at driving traffic!
Ensure to pin irresistible pins with excellent keyword-rich descriptions to generate the most traffic possible. You can also increase your pins’ exposure on Pinterest by making more than one image for each post.
By now, you must have realized that Pinterest appears to be the perfect platform suitable for marketing and if you are ready to know how to make money on Pinterest, let’s dive right into it.
You can put affiliate links on Pinterest to earn a commission if you are a creator or influencer. For example, if you are an affiliate marketer, you can insert your affiliate links on your pin and earn some money from the sales or clicks that those links generate. Since Pinterest allows affiliate links, it is incredible to realize how to make money on Pinterest while monetizing your pins.
Pinterest’s AR Try On feature lets users virtually experience how a specific product will look through their phone camera, which is much similar to Instagram’s augmented reality shopping features. Since this feature is available on the Pinterest app and is a perfect way to know how to make money on Pinterest, it could be a real deal for shopping the latest trends. You may need to reach out to a Pinterest account manager to request to be part of this feature.
One of the best ways on how to make money on Pinterest is to collaborate with other creators and brands when you hit your Pinterest business stride. You can increase your reach and tap into other creators’ audiences by working together. When you partner with like-minded creators and brands, you will be able to generate a social buzz, elevate your brand’s perception, and get creative. In addition, you can measure your Pinterest campaigns using Pinterest analytics.
Share visual and dynamic stories through Story Pins with a tappable format. This feature is a perfect way to inspire sales, build brand loyalty, and figure out how to make money on Pinterest. People can tap through Story Pins are they are presented as video pages or series of images on mobile. It is pretty similar to Instagram Stories. However, Story Pins is an excellent feature as an endless opportunity to engage with your audience as they will not disappear after 24 hours, unlike Instagram Stories.
A fantastic way to show your products and services in action, tell a story, engage your audience, and make sales on Pinterest is video pins. You can grab your viewers’ attention immediately since video pins start playing automatically on the desktop. Consider using video on Pinterest if you are posting video content on platforms like YouTube, TikTok, Facebook, or Instagram.
Part of the best way with how to make money on Pinterest, increase awareness, and drive traffic for businesses is using Pinterest Ads. You can reach the right shoppers for your product or business using interests, categories, and demographics like location and age to target your Pinterest Ads better. The Pinterest Ads Manager will show in people’s relevant search Home feeds results when you set up an ad. It will also appear like a standard pin. You don’t need to create your new Pinterest Ads if you don’t have one already set up, as you can pick any existing pins and promote them.
Another way of getting to know how to make money on Pinterest is to offer your users and followers a unique promo code when they come across your pin in their Home feeds. Doing special promotions can perform great year-round and are highly effective. Besides, you can even create a sense of urgency by offering a limited-time code exclusive to Pinterest, resulting in engagement and a boost in clicks to your account.
Rich Pins sync your website information as organic Pin type. Application, Article, Recipe, and Product Pins are some of the Rich Pins types. If you want to know how to make money on Pinterest, set up Rich Pins as they are valuable SEO boosters and offer a direct route to your site for a search-first platform. You can make Rich Pins by adding top-trending, relevant keywords to your Pin title with a 50-word description.
The easy way to get to know how to make money on Pinterest is to use Product Pins since they feature information, availability, and pricing on where to buy the product. With Catalogs, you can update your business’s Product Pins pretty quickly on Pinterest as it serves as a data feed that links your website inventory with your Pinterest account. The best part is your Pinterest Product Pins can update anytime you modify or upload products on any eCommerce store.
You can encourage users to sign up by searching for call-to-action words like “sign up” or “join our mailing lists.” In addition, you will get help on how to make money on Pinterest because you will be seeing what other creators are doing.
Ensure you find an image that can easily capture users’ attention. You must remember to include a description for your photo and link it to the opt-in page. Getting leads from the platform is one of the best ways to know how to make money on Pinterest.
Make sure you have some images to represent your incentive if you have got one for sign-ups. Typically, your incentive can be a sample of a free video training course, an eBook, or a quote from inside a book.
You can upload the screenshots of your well-designed opt-in page, edit it and point the link to your opt-in page. You can then describe the benefit of subscribing to your mailing list. With this, people will know where to reach you for more information. With that, you can create ways on how to make money on Pinterest by positioning yourself as an authority in your niche.
Do you know that you can win your target audience by re-pinning other creators’ pins? People can also notice and follow your boards and even re-pin your pins when you are always active.
Your brand can become popular on Pinterest when you create contests and promote it. Creating contests on Pinterest can be a fantastic idea on how to make money on Pinterest.
So, there you have it – we just presented to you how to make money on Pinterest with some of these points. If you follow this roadmap, you will soon realize that it works. Therefore, are you excited to join thousands of other creators and influencers making money on Pinterest every day since you know how to make money on Pinterest with this guide?
Remember that you can make money on Pinterest, and the earning potential on the channel is enormous. However, it requires a lot of effort and time to hit it big time on Pinterest. So, implement all the tried-and-tested strategies we have shared with you to have a successful starting on Pinterest.