No matter the business, if you’re running a blog or any other website and want to rank in Google, you need to focus on keyword research. The majority of people who use search engines will type one or two words into the search bar and click “search.” This means that your content needs to be optimized for these keywords, so it appears when they do their searches. There are many tools out there such as Google Adwords Keyword Planner Tool which can help you find relevant keywords for your industry. Our goal is not only to teach you how to optimize your content with these keywords but also to provide some tips and tricks for implementing them on your website. Let’s get started!