This category will give you an overview of SEO, what it stands for and why your business needs it. Your website is the face of your company, so you need to make sure that it’s recognizable online. Search Engine Optimization (SEO) is a marketing strategy that helps improve rankings on search engines like Google and Bing. There are many factors that go into an effective SEO campaign, but we will focus on a few key topics: content optimization, keyword research, link building, backlinking.
