ClickFunnels Review – Features, Pricing & Alternatives

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Last Updated on February 24, 2023 by Mandy Schmitz

ClickFunnels Review Blog Title Image

Chances are, your goal is to learn more about ClickFunnels if you are reading this ClickFunnels review. You might have known that you can grow your business through the software’s sales funnels using different funnel types, including shopping carts, website hosting, subscription, and order forms all in one tool. Any business can turn concepts into reality, and integrating all of the available functions on a site is simple with this tool.

Suppose you are a digital marketer or business owner who wants to take your business to the next level. In that case, this ClickFunnels review will help you as it discusses ClickFunnels’ unique features. You will learn how it is a complete marketing platform in a box that helps nurture and manage an agency or business in a single platform. This guide is going to be thorough, and we promise you that you will not be disappointed!

ClickFunnels Review – What is ClickFunnels?

ClickFunnels can help businesses automate their sales process from start to finish as a sales funnel builder. The tool provides the ability to keep every phase of the buying process under control while building webinars, squeeze pages, membership websites, landing pages, opt-in pages, regular websites, and much more. In addition, it has many customizable, pre-made designs that you can use to create sales funnels.

Entrepreneurs and businesses use this software to market and sell their companies’ products and services. However, online businesses leverage the tool to facilitate their potential client generation processes. You will get compact marketing solutions in the software, including:

  • Web analytics
  • email autoresponder
  • Shopping cart
  • Content management
  • Web host
  • Page builder
  • Other marketing tools

Russell Brunson and his crew designed the software back in 2014. They have over 100,000 active members with more than $400 million as revenue per year.

1. Clickfunnels Components

Transparency comes to mind concerning how the tool works. The software allows users to create sales funnels to turn their visitors into potential customers, pitching them to become customers. Users can track how their pages display in their funnels as it also helps them collect payments.

clickfunnels review

The software supports users with a few clicks, unlike traditional tools requiring a lot of technical expertise to initiate. Businesses can build effective sales funnels with all integrated features. The software is not like other conventional tools because:

  • It provides an option to send follow-ups to prospects to warm them before purchasing a particular product.
  • It offers leading-edge traffic analytics that supports retarget traffic to increase sales.
  • It enables users to start collecting payments on their sites in minutes by integrating the payment system.
  • It is simple to create a sales funnel that will generate effective traffic.

2. Types of Funnels ClickFunnels Can Build

There are several proven and tested funnel templates you can choose from to achieve a high conversion rate. You can access both paid and free options when you pick a funnel type. Even though you can build specific templates like membership funnels, the templates in the software have three key categories:

  • Event
  • Lead capture
  • Sales page
sales funnel

You will also find a massive archive of funnels in the software that serves the purpose of:

clickfunnels review

The tool enables you to run all your marketing process on a platform. It can even support you better if you use several marketing features to manage each phase of your customer journey. You will have a single platform to check and design your landing pages’ performance.

3. ClickFunnels Features – Solving Your Sales Funnel Headaches

ClickFunnels is a tool that can genuinely benefit your business, whether you are a service-based company, online business, or blogger. You can also drive more traffic to your business and increase engagement dramatically when using the tool with a well-designed website while selling products and services online with ease.

product sales funnel

Some of the key benefits are:


Keep track of your funnel’s performance, including opt-ins, visitors, click-throughs, and conversions through its analytics tool. It enables you to manage users and track down sources while allowing you to see an overview of visitors’ activities on your dashboard.

Backpack and Actionetics Tool

Some of the fantastic features of this tool are backpack and actionetics tools. You can access them in the software’s pricier plan. The Backpack tool allows you to create your affiliate program and take your business a step further. Actionetics is a marketing automation software that assesses your prospects’ stats as soon as they get into your sales funnel. You know that it is critical to know your audience, their demands, and their behaviors if you are familiar with marketing and sales. This feature helps you to tailor and promote your products to your prospective customers.

Multiple Domains

You can connect several domains and subdomains to ClickFunnels and leverage multiple domains through its features. The software is an excellent tool for creating a webinar for your website or providing a sales offer without investing in premium plugins or themes.

SSL Certification

Pages and sites on this software manage sensitive credentials and payments. It also encrypts all the pages and websites generated through it, and buyers can identify phishing, theft, and other attacks. SSL certification is the only way you can claim that your website is safe, and you will get this feature on any pages or websites you create with ClickFunnels.

Email Automation

While you will have your autoresponder in the software, you can also integrate it with third-party email service providers for accurate measure. In addition, it supports MailChimp, Aweber, Drip, Zapier, ConvertKit, and more.

Payment Getaways

The support will not direct your customers to a third party as it allows you to accept payments at the end of your funnel. It enables several payment integrations with Stripe, PayPal, Android Pay, and Apple Pay.

Other features are:

  • Real-time editing
  • Lead qualification
  • Lead capture
  • Landing pages/web forms
  • Form builder
  • Drip campaigns
  • Drag & drop
  • Customizable templates
  • Contact database

4. ClickFunnels Pricing and Free Trial

PlanPrice per month
14 Day TrialFree

ClickFunnels Advantages – The Things We Love About It

You may have to contact the relevant leads, develop relationships with prospects, address your products’ benefits, and urge your buys to purchase your products when selling in person. However, you will need coding, advertising, creating landing pages, and more when selling online.

Essentially, you don’t have to know everything when you use Clickfunnels. You may not need more than three steps to create your sales funnels.

  • You select customized or pre-made funnels to sell products or services.
  • Select preferred page design.
  • Alter as you like and publish.

The software is more effective and quicker than other web design options when generating a funnel. It has a plug-and-play feature that lets you finish creating funnels in minutes instead of taking the time to illustrate your funnels to a web designer.

Any business type can get validated efficient funnels in the software. Whether you are looking to collect leads for an email list, sell some products and services, or market B2B and B2C, the tool has you covered! While you can build sales funnels with the software, it also has a broad selection of added features to improve different aspects of digital marketing and optimize your pages.

  • A/B split testing to enhance your page
  • Several funnel types including membership, webinar, hangout, sales, opt-in, and more
  • Email integrations
  • Templates for different sales pages, such as up-sell, down-sell, order, and more
  • Custom domain hosting

You can also manage your email marketing effort from a single dashboard through ClickFunnels Actionetic, including features like:

  • Advanced segmentation
  • Email builder
  • Performance analytics
  • Triggered emails
  • Autoresponder series
  • List management

ClickFunnels Disadvantages – Things We Don’t Like About It

This ClickFunnels review does not leave out the drawbacks of this software. While we are a great fan of ClickFunnels, we don’t have blinders on, and the last thing we will do is not include some of this software’s drawbacks in this review. Well, let’s get into it.

Pitching Other Products

This disadvantage is not a direct one for the software, but more on a possible indirect drawback towards the product’s backend marketing. The software has an exceptional marketing team who will continue to talk to you about helpful products like webinars, books, and some of the latest ones from the Russell Brunson desk.

However, more marketing tends to be a disadvantage for inexperienced new users since it removes their focus from creating a sales funnel. It is possible to get sucked into the hype surrounding old and new products the ClickFunnels team promotes if you join without a goal.

Well, our two cents on the issue.

Software Downtime

The software goes down temporarily once in a blue moon. You can expect around one to four houses for this downtime, and the software community is left in uproar. Any software can have technical glitches and problems, let alone a sales funnel tool with several other software bundled together. However, it is no fun for anyone.

People can find themselves in the worst situation when a paid traffic website visitors go to one of their funnels, and their leads can’t checkout since the software is down. This case rarely happens as your funnel page won’t load during downtime.

Too Simplistic for Some Marketers

If you think this software has the most advanced or best page builder on the market, you may not be corrrect, unfortunately. A minor part of the software users sees this as a drawback. As such, you may want to take this particular drawback with a grain of salt.

You can tell the difference between the software and a WordPress plugin landing page software. Don’t forget that the software is not for techies. They designed the software for less website-savvy users. That is why the page builder is beloved. For us, its simplicity is excellent. The software has all the necessary tools in one place, such as page templates, which is why we still use it. It is efficient and mighty quick to set up funnels.

The Cost

The two least pricing options are $97 and $297 a month. These are indeed competitive when compare to other software on the market. For example, Unbounce started at $99 a month some time ago. This offer is only for a landing page builder, and ClickFunnels has advanced funnel features, bump offers, and cart pages. However, some people see the cost of the software as a disadvantage.

Who Is ClickFunnels For?

Even with all the software’s core features mentioned, you might be wondering if it worth it. I’m here to help you decide with this ClickFunnels review if it is the right funnel system tool for you and your business. ClickFunnels is for you if you like to have all your funnel creation tools in one marketing platform. You can beat inefficiency and procrastination when you have your core sales funnel tools under one roof. However, you may find it hard to relate to if you are new to the funnel game.

You will also find this software perfect if you manage several customers and funnel types. Suppose you manage Google or Facebook advertising for different small business owners. In that case, you will see that this software allows you to control their funnels through group tags in their user interface. You can also create team members with their logins if you do management consulting, run a marketing funnel strategy consults, an agency, or sell professional services.

It can be a hassle working with different business brands due to other payment processors and domain name web properties. However, you can include domains and subdomains for your clients with this software. It even allows you to separate billing integration. Note that the plan you choose may limit you. Your customers can also use a shared URL to download the asset you made for them if you need to transfer a funnel to their account.

This software is for you if you want to add advanced sales funnel capabilities quickly. If you sell a product and service online, it can be challenging putting together advanced marketing funnels. This software enables you to add upsells and downsells after your clients have purchased, include order bumps, or add checkout forms to your sales pages, all while creating your email list.

clickfunnels review

You will also find this software perfect for you if you want a drag and drop sales funnel builder to handle your marketing campaigns. Things don’t get much better than using the ClickFunnels editors that require minimal to no web design skills to design pages for all funnel types using a user-friendly page builder.

The software funnel builder allows you to drag and drop your designs as you want. Other funnel software products don’t have this funnel visualization feature.

The tool works best if you:

  • Would like to increase conversions
  • Create more intricate sales functions for your products
  • Want to grow your options to monetize
  • Have a website or established traffic source
  • Already have a business

Who Is ClickFunnels Not For?

ClickFunnels is not for you if you are not willing to invest a minimum of $97 per month. You may need the patience to learn how to make different tools communicate with each other or get a funnel like this software to create marketing funnels. However, you will face the exact cost, but not the time investment.

The tool is not also for you if you:

  • Want to grow your email list
  • Have zero established traffic sources
  • Don’t have a core website
  • Have not yet started a business

Customer Experiences

Many businesses find ClickFunnels great for sales funnels and building lead generation without needing to code anything. In his ClickFunnels review, Ben Marcoux, a roofing lead expert, finds the drag-and-drop editor of the software easy to learn since the interface is relatively straightforward. However, Ben finds the email marketing tool not worth using and clunky.

A digital media consultant, Kate Murray, explains in her ClickFunnels review that she finds it easier to connect her email marketing software and course delivery platform. What sealed the deal for her is the seamless customer journey. However, she finds the customer service quite unsatisfactory, and it took her four days to resolve a simple issue.

Bailey Witt is an account manager and digital marketing analyst who states in his ClickFunnels review that he finds the tool as the best sales funnel on the market. He also finds it great at generating leads. However, he finds setting up funnels tricky, sometimes with the limited CRM functionality that other marketing tools have. Many resources and information on Facebook groups and lots of training in the member’s area are aspects Tina Keys loves about the software in her ClickFunnels review. What Tina doesn’t like about it includes the need to qualify coaching applicants better and find a simple solution for beginners since things tend to be overwhelming.

ClickFunnels Review – Alternatives

This ClickFunnels review will discuss other fabulous sales funnel builders on the market apart from ClickFunnels for your business and website. You will even find better options based on your goals and intention to own the pages you create. These options strip apart what piece you may particularly need for your business. A better program can give you the exact technical results even for much cheaper in some cases. You can get the necessary value from these different options based on your business’ required solutions.

1. BuilderAll

BuilderAll - ClickFunnels Alternative - Website Builder

The team behind BuilderAll aims to focus on new entrepreneurs starting with their first business venture when they launched it in 2011. Since then, the 3.0 release of the software includes new features, upgrades, and more options for a broader user selection. The latest release has some of the following sections:

  • Design
  • Traffic
  • Social media
  • Email marketing
  • Website building

However, more than 30 features are included in its latest release that will give you even more tools to help build your business.

Key Features

  • Drag-and-drop technology
  • Page loading accelerator
  • Countdown
  • Multiple sales strategies
  • Super checkout
  • A/B split testing


  • Great for new entrepreneurs and those starting a business
  • New tools and features regularly added
  • Offers premium hosting
  • Good value for money
  • Easy to use
  • Older features have been updates
  • 30+ features and tools to use
  • All-in-one marketing platform and website builder


  • No longer offers a free plan
  • Tools vary in consistency and quality
  • It can be hard to find the right sales funnel
  • The interface might be confusing
  • The sheer number of features can be overwhelming

Click here to get BuilderAll now!

2. Unbounce - alternative clickfunnels

Businesses can convert more of their visitors into customers, sales, and leads by using Unbounce. It has a drag-and-drop builder that can you can use to generate and publish your landing pages without coding them. The tool also enables you to enhance your skills and intuition to ensure the best campaign performance while getting conversion intelligence insights.

Key Features

  • Easy clients management and collaboration
  • AMP landing pages
  • Dynamic text replacement
  • Stick bar and popup builder
  • Drag-and-drop builder


  • Excellent split testing functionality
  • Great landing page builder
  • Highly customizable
  • Exceptional templates and even more templates from third-party sources like ThemeForest
  • Quickly create variants for testing
  • Quickly build and publish landing pages


  • You can’t add personalized buttons, and you may have to rebuild them in HTML, which will prevent you from tracking goals in the software
  • You can lose your landing pages as a data source in Google Analytics – you could find a workaround but discover that it isn’t ideal
  • Impossible to split-test current landing pages you create outside of the software. This is something you can achieve with platforms like Google Optimize or VWO
  • Form builder lacks some vital functions

Get started with Unbounce today!

3. Ontraport

Ontraport - ClickFunnels Alternative

Lastly, Ontraport is an all-in-one suite that enables businesses to give their customers targeted, streamlined experiences. This experience brings results through a robust marketing automation system and CRM that interplays seamlessly with its built-in analytics tools, eCommerce, email marketing, and landing pages. You can also use the software to create business process automation, sales force automation, referral program, and membership site that power scaling and systemization.

Key Features

  • Document storage
  • Customer surveys
  • Contact management
  • CAN-SPAM compliance
  • Calendar/reminder system
  • Business card/badge scanning
  • Autoresponders
  • AB testing


  • You can sign up for a free trial without submitting your credit card information
  • The campaign builder is flexible enough to support complicated automation involving a broad range of parameters and variables
  • The software offers a decent array of professionally landing page templates, forms, and emails. In addition, they are all customizable and responsive
  • The block-based editor handles forms, landing pages, and emails with a similar customization process for all of them


  • The dashboard comes with a minimalistic design, even though it is neatly organized. It looks uninviting, bland, and not quite intuitive
  • Although the software offers several integrations, it is fairly limited in the range of supported apps
  • Small businesses and startups will find Ontraport costly. You may need to spend about $76 a month for the cheapest plan that is not even scalable.

Click here to try out Ontraport today.

Our Verdict

Businesses have found ClickFunnels to help them build a profitable backend system to monetize effectively and sell products and services. This software makes the entire process of creating a quality sales funnel much easier for you. This case works well for designing elaborate sales functions and selling your products.

Hence, we recommend ClickFunnels, and my team uses the software to build advertising funnels easily and quickly for local clients. You will find it much easier to use an interconnected system than struggling to make individual tools communicate with one another. This software exists because of this, intending to help marketers remove as much technical friction as possible while making more money.

What more can I say in this ClickFunnels review? ClickFunnels is an excellent sales funnel builder, and you can create your first funnel today with their 14-day free trial.

Get your free ClickFunnels trial! 

Mandy Schmitz
Mandy Schmitz
Mandy Schmitz is a freelance consultant and project management expert with 10+ years of experience working internationally for big brands in fintech, consumer goods and more. Join me here on to learn how to optimize your business operations and find the latest product & software reviews.


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Mandy Schmitz is a freelance consultant and project management expert with 10+ years of experience working internationally for big brands in fintech, consumer goods and more. Join me here on to learn how to optimize your business operations and find the latest product & software reviews.

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