Last Updated on March 31, 2021 by Mandy Schmitz
Are you looking for the best social media scheduler to manage your social media posting and scheduling? With the evolution of social media rapidly, keeping pace for entrepreneurs and marketers can be daunting. You will save precious time that you can dedicate to more significant tasks while publishing content consistently when you use social media scheduling tools.
While it is essential to take care of your social media presence, it is also crucial to create great content for your audience. With your social channels, you can reach out to influencers, connect with other people in your industry, engage with your audience, share helpful information with them, and receive essential feedback, among other things.
By scheduling content in advance using a suitable social media scheduler, you can perfectly time your posts on all of your social channels and still enjoy an active presence on them.
What is the Best Social Media Scheduler?
As you minimize the energy and time required to provide value, you can also maximize your posts’ impact and quality to serve your audiences when using the best social media scheduler. Your social media scheduler is a highly-valuable tool regarding that framework. These tools are efficient because:
- They allow you to set and forget your social media postings
- These tools help you to analyze your performance
- They allow you to manage multiple platforms and profiles in a place
- Social media scheduler tools aid in planning and strategy
Using a social media scheduler, you can develop unified campaigns in advance and then release those posts automatically and consistently. You can get a bird’s-eye assessment of your social posts, increase efficiency, and manage multiple platforms in one place. Ultimately, most social media schedulers let you supervise specific engagement analyses on the posts that perform best.
If you want the best social media scheduler, you may want to consider some of these criteria:
- Existing user reviews
- Ease of use
- Functionality, including guidance on how and when to post, assigns multiple media types and can manage various platforms.
I have done a bunch of testing and research, and here is my top selection of the best social media scheduler in 2021:
ContentCal’s provides a Content Calendar Feature
ContentCal’s Social ‘Inbox’ Feature
ContentCal’s comes with an Analytics Feature
As the ultimate content management and content calendar platform, ContentCal offers exceptional social media publishing and planning tools. It allows you to plan and create valuable content easily. With that, it becomes pretty simple to plan content in advance and schedule auto-publishing for your social channels
ContentCal features include:
- Category tags
- Custom planning channels
- Post placeholders
- Post backlog
- Re-post content
- Campaign manager
- Commenting and collaboration
- Full audit trails for every post
You can centralize your campaigns using the Campaign Manager feature of ContentCal. With the feature, you can continuously align your secure daily posting schedule and map out your strategies. Using ContentCal’s Activity feed means keeping tabs on every post you add or edit. As such, find your posts with ease and filter with tags and keywords.
The tool’s Custom Planning Channels lets you plan for everything, including live events, e-marketing, or other things. Have a glimpse at all the topics you include in your plans by creating custom tags and plan your content with its Category tags.
- Filtered search
- Feedback analysis
- Approval workflows
- Keyword filtering
- Post scheduling
- Enhanced analytics
- Reasonable pricing (including free plan)
- Social platform support
- Content library
- Audit trails
- Efficient content workflow
- Team workflow
- Fewer social channels
- Limited mobile app functions
- Less-developed analytics
- No direct Instagram publishing
ContentCal is integrated with many popular social networks like
|Enterprise Custom||Contact vendor|
Get started with ContentCal and start your free trial.
As a simple social media scheduler, Loomly helps you compose posts and schedule them. If you’re looking to have an efficient interval workflow for creating and posting social media updates, you will find Loomly quite handy.
Loomly features tools that you can access to optimize your posts. Thus, you can analyze how your posts, tweets, and statuses perform while reaching a broader audience spectrum. As a team leader, using Loomly, the tool will ensure that you are aware of your team’s activities. Notifications or other updates can get to you with alerts from push notifications and emails. And if any issue arises, you can efficiently respond immediately.
Loomly can help you with the following:
- Measure success with Advanced Analytics features like URL metrics, post, and account
- Schedule your content for automated publishing on your social accounts
- Approve and review your posts as a team through built-in custom workflow and approval workflow
- Using automated mockups to preview your posts
- Optimize your posts through its optimization tips when creating posts
- Suggesting post ideas to develop posts quickly
Does Loomly Post Directly to Instagram?
Loomly allows you to schedule single-image and single-video posts on Instagram. You can also use some of these features that are available for Instagram:
- Schedule your first comment with your Instagram post
- Choose a video cover for your single-video posts
- Tag locations for single-video or single-image posts
- Tag about 9 non-private users for your single-image posts
- Post analytics
- Approval workflow and history
- Live post analysis
- Email and push notifications
- Post scheduling
- Post preview
- Social media calendar management
- Success measurement
- Seamless scheduling
- Smooth workflow
- Multi-platform preview
- Live post optimization
- Organized social media
- Needs a mobile app or Buffer integration for publishing to Instagram
When on Zapier, Loomly integrates with more than 3000 other apps to discover productivity superpowers and automate your work. Some of them are Google Drive, Google Sheets, Asana, Instagram, Buffer, Slack, and more.
Get started with Loomly and start your free trial today.
Falcon’s Content Calendar
Falcon’s Audience ‘Overview Tab’
Falcon’s Audience ‘People Tab’
Falcon’s Listen Feature
If you want a social media scheduler with measure, build, publish, engage, listen, and audience exclusive features, you will get these and many more from Falcon. You can also plug into trending online sites, social networks, and discussions through the tool’s Listen feature. With this, you can jump on brand image issues or identify influencers and opportunities.
Also connected to Listen is an essential social media monitoring exercise called the Monitor brand perception feature. You will know what people are saying concerning a specific topic through its channels. And since campaign performance influences your online campaigns’ impact, you have features to track them. Thus, you can compare the Projects Overview pages. You can even identify trending topics with the feature specification, allowing the influencers, competitors, and market viewership.
Save time and sift out neutral, negative, or positive mentions using the Sentiment Indicator filters. The Engage feature presents the best overview possible and manages social engagement effectively. With it, you can manage inbound social comments and messages while rendering them more transparent and straightforward. It also boasts message prioritization and facilitates team collaboration.
Falcon allows you access to many filtering features. Keep all your posts in one place with its Content Calendar Publisher. Collaborate with your marketing by scheduling, creating, and planning content with it – thus – formulating all posts in an easy-to-use and clear calendar.
- Social sharing
- Content calendar social media management
- Scheduling – social media suites
- Influencer identification – social analytics
- Social ads – social marketing
- Easy to manage
- Automates post publishing
- One platform for social media marketing
- Manage Facebook and Instagram from the same platform
- Preview posts before final approval
- Constant posting and API errors
- Failed scheduled posts
- Impossible to use batch tagging
Falcon is integrated with the following:
- Cloud Elements
|Essential||$108/month with free 14-day trial|
|Suite||Contact the vendor|
Get started with Falcon and start your free trial.
04. Sprout Social
Sprout Social’s Listening Feature
Sprout Social’s Content Calendar Interface
Sprout Social’s Engagement Overview
Sprout Social’s Analytics
As a marketing management tool, Sprout Social focuses on integrating and partnering entrepreneurs and individuals with social media platforms. Users can utilize Sprout Social as a social media scheduler to manage everything connected with their social media marketing, such as analytics, reporting, scheduling, publishing, and content curation. With this social media scheduler, you don’t need to update or work with every single one of your profiles individually.
It might get to you that something is amiss when you see the clean design of Sprout Social. However, that is not the case. You will see tabs for Bots, Reports, Listening, Publishing, Feeds, Tasks, and Messages at the Flowkey Productivity bar at the top of the screen.
The tool also boasts elegant and modern sizing and font choice. Interlocked across the top is the white-and-gray backdrop with gray icons that you can click on to view tasks, invite members, connect a new social channel, or switch groups.
There are informational sections beneath activity-oriented elements like Daily Engagements, Publishing Queue, and New Messages. The Universal Gear Settings icon is also at the top right-hand corner, and there is an option of Portuguese, Spanish, and English in the dashboard. Therefore, you may need to use Google Translate to translate over 50 languages.
- Mobile apps
- Reporting and analytics
- Publishing tools
- Team collaboration tools
- Smart inbox
- Several report options
- Enhanced analytics to help understand the audience better
- Discovery feature
- Unique publishing feature
- Useful feeds component
- Widely-connected messages
- Well-organized dashboard
- Higher cost
- Lack of LinkedIn integration
- Compose window
- A limited number of social networks
Sprout Social supports integrations with:
Get started with Sprout Social today.
You can take your social media engagement and posts to the next level with a powerful social media scheduler called Buffer. As a web application, Buffer lets users schedule and post their social media posts across various popular social networks, saving them energy and time without handling these posts manually.
What makes Buffer so popular is because it is super easy to use. Simply connect Buffer to your social media network, and you can add new posts to your post queue after composing them. You will find your scheduled posts live in your post queue, waiting to be posted. The tool has optimized the posting times by default for specific peak engagement intervals. However, you can customize these posting times the way you want.
You can schedule new posts to your account any time you add a new post to your queue. There is also an option to schedule the posting time and date for each new post that you compose or share the post now.
- Post statistics
- Custom post schedule
- A powerful post composer
- Role-based access
- Consistent updates and improvements over time
- Easy and quick setup
- Seamless posting and connection to social networks
- Customizable across different social media platforms
- Effortless scheduling
- Easy to use
- Simple UI
- No support for specific hashtags
- No support to particular posts types like Instagram carousel images
- Poor analytic capabilities
- Lots of failed posts
Buffer is integrated with social networks like:
Get started with Buffer and start your free trial.
So, what is the best social media scheduler for you?
Your business needs the perfect social media scheduler to meet your specific needs and do things slightly differently. While it can let you publish a composed mix of content at the right time, you can also save time doing that across the social networks to engage your audience. You must also consider the social media scheduler’s features and the desired results.
Our choice for the best social media scheduler is Falcon. We chose it because it boasts many features which you can use to manage all social networks. Apart from having a third-party integration, Falcon has task assign options for project admins, sentiment analysis, real-time notifications, real-time data, content editor with live preview and auto-save.
Falcon also has some key features that other social media scheduling tools don’t have, like Activity/News Feed, Advertising Management, approval Process Control, Brand Guidelines, and many more.
The ball is in your court now. Start your free trial of Falcon.io now.
Need support with your digital marketing efforts? Shoot me an email anytime.