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While you might think of Facebook merely as a platform to connect with your friends and share “what’s on your mind,” the social media site has much more to offer.
With over 2.9 billion monthly active users, it is undeniably one of the most popular media platforms. That implies there are endless opportunities for marketers to supplement their organic efforts.
Facebook marketing is a thing, and you can utilize it to boost your service or eCommerce business, create brand awareness, referrals, and improve customer relationships.
That said, are you taking full advantage of this popular social media site? If yes, are you targeting the right audience? Or do you run the right type of ad?
Read on to find out!
Yes, getting started with FB marketing can be daunting for beginners, but we’ll walk you through it step-by-step to make it easier for you.
What is Facebook Marketing?
Table of Contents
Facebook Marketing is a term used for different ways to market your business on their platform. It includes:
- Facebook Ads
- Business pages
- Facebook groups
- Facebook Marketplace
There’s a strategy to each marketing technique, and believe me, if implemented right, you can take your business to new heights.
Two-thirds of Facebook users say that they visit a local business page at least once a week. That’s right; the people out there are looking for you!
But are you giving them a marketing place to sneak in? If not, now is the right time!
Benefits of Facebook Marketing For Your Business
You might have spent heaps of money to get started with your business, but if you aren’t marketing it right, your efforts will probably go down the drain.
Unfortunately, marketing isn’t a piece of cake either. Nowadays, however, we have countless opportunities thanks to technology.
The question is, are you ready to leap at the opportunity? If yes, here’s how Facebook marketing might help your business.
- Marketing often costs thousands of dollars, but Facebook cuts down on the cost, making it an ideal medium for businesses with a limited budget.
- You can send and receive messages from your existing and potential customers that’ll give you valuable insight into your customers’ needs.
- Facebook allows you to target the right audience, that’ll eventually boost your sales. I mean, if you’re selling T-shirts but targeting an audience interested in skincare, your product will not sell.
- Massive Facebook traffic is directly proportional to people thronging on your business page.
- Once your customers like your page, they’ll receive updates about your business. As a result, you’ll get a chance to raise brand awareness.
- Facebook allows you to share pictures and videos, which is another great way to attract an audience to your business page. Perhaps we cannot deny the importance of visuals. After all, research indicates that our brain processes visuals 60,000 times faster than a text.
Marketing on Facebook: Different Use Cases
Is Facebook marketing confined to a few applications?
Anyone planning to begin marketing on Facebook will likely ask that question, and it’s perfectly all right.
We are naturally inquisitive and hence intrigued to know about the nitty-gritty of any approach we plan to take on; marketing, in that case, is no exception.
1. Selling Your Products/Services
Hypothetically speaking, you launched an XYZ brand and did every possible thing to create awareness about it. You invested a pretty penny in mounting that alluring billboard and launching those top-notch products.
But no one is buying your product/service by the end of the day. So here’s when you need a solid marketing strategy.
That is where Facebook comes in handy.
Instead of wasting money on XYZ marketing methods, just create a Facebook page and spend a few dollars to boost your ads.
The social media platform will assist you in targeting the right audience, and you’ll experience massive growth in your business in no time.
2. Selling Other People Products Via Affiliate Marketing
Did you know affiliate marketing is a multi-million dollar industry and is estimated to be worth $12 billion globally?
What’s more, Amazon’s affiliate marketing platform is one of the largest affiliate marketing networks, with over 900,000 active affiliates!
That means people around the world are actively participating in affiliate marketing to earn passive income. If you do not run a business, you can also benefit from affiliate marketing (a process where you market products/services of another company).
Most affiliate marketers are reluctant to begin their journey because they aren’t sure how to sell.
But guess what? You can use Facebook to sell other people’s products/services.
Just like you would have created your business page, you can design one to promote the products of other companies.
3. Driving Brand Awareness Via Content Marketing
Brand awareness is a marketing term that refers to the extent consumers are familiar with the qualities of your goods and services.
Quality content gives a chance to your audience to know who you are as a company, what your brand represents, and how you stand out among your competitors.
Your prime focus is to create relevant, interesting, and valuable content that distinguishes you from others in the business.
Through content marketing, your consumers get to know how your company adds value to the relevant industry.
Facebook gives you a platform to drive brand awareness. You can create relatable posts, videos and share images to tell the details about your company.
Ultimately, content marketing efforts result in sales of products and services.
4. Creating Expert Status Via Content Marketing
Content marketing can turn you from nobody to an expert in your particular industry/market. Salman Rushdie, an Indian British Novelist, quotes, “But if a peacock dances in the jungle, there is nobody to see its tail.”
Business owners out there have spent a fortune but failed to create an impression of their company. Consumers do not know about their brand because half of the population flocks to Facebook to check out popular companies in a particular industry.
Furthermore, an entrepreneur who neglects the importance of Facebook for content marketing is not considered an expert in their field (even if they are outside the world of Facebook).
The social media platform gives you the chance to become an expert in your industry. That means you can outshine a company as old as the hills with Facebook’s right content marketing strategy.
Step-by-Step Guide to Facebook Ad Campaign Setup
Here is the good news: The first step of setting up an ad campaign (creating a business page) on Facebook is FREE!
That means you only pay for the ad in particular.
So, even if you have a limited budget, know that you can begin right away.
Without further ado, here’s a step-by-step guide to Facebook Ad Campaign setup!
1. Setup Facebook Page
To set up a Facebook page, you first need to make sure you have an account on Facebook. Once you have an account, follow the instructions below.
- In the toolbar, click on the drop-down arrow.
- From the drop-down menu, select Create Page.
- Since you’re creating a page for your brand, you can choose Business or Brand from the two options.
- Next, enter your company name in Page Name and niche/industry in Category.
- Once you’ve entered, click on the Continue tab at the bottom of the page.
- To get started, upload a profile picture and a cover photo. If you do not want to upload it at this point, you can tap on Skip.
That’s it! You’ve successfully created your Facebook Business Page. Please also complete the ‘About’ section with relevant business information and upload your logo and cover image so that your business page is complete before you start to run ads, as this will make your business look more trustworthy in Facebook’s eyes.
2. Create and Setup Business Manager Including Payment Method
Once you’ve created your Facebook business page, you must enter your company details to set up a business manager. Here’s how to go about it.
- Go to https://business.facebook.com/ and click on Create Account in the top right corner.
- A page will pop up; here, you need to enter your business details, including phone number, address, website, country, city, etc.
- Once you enter all the details, click Submit.
- Within a few seconds, you’ll receive an email with the subject line “Confirm your business email.” Open the email and click Confirm Now.
- From the Business Manager dashboard, click Add page to add your Facebook Business Page.
After setting up your business manager, you need to add your payment method. Follow the steps below:
- Open Business Setting and click Payments.
- Click +Add and enter your payment information.
- Now Continue and follow the on-screen instructions to set up your payment method.
3. Setup First Ad Account
Follow the steps below to set up your first ad account.
- On the left-hand side panel of the Business Manager, find the Business Settings.
- Here navigate the Accounts tab and click Ad Accounts.
- To open the drop-down menu, click the blue Add button.
- Here choose Create a New Ad Account.
- Next, select your time zone.
- After this, choose whether you want to use this ad account for your business or someone else’s.
- Click Create, and there you have it!
4. Create Your First Campaign Goal
Below, we’ll walk you through the ways to create your first ad campaign.
Choose Your Campaign Goal
When you click to create a Facebook ad, a landing page with campaign objectives will appear. At this point, you need to select the right campaign goal. For example, do you want to increase traffic, generate new leads, or boost engagement?
Whatever your goal is, you’ll find a relevant marketing objective on the list.
Awareness: Awareness is meant to generate interest in your service or product.
Consideration: It is meant to let people start thinking about your business and seek more details about it.
Conversion: This objective encourages people interested in your business to purchase your product or use your service.
Choose Targeting
To maximize the impact of your ad, you would need to target the right audience. For instance, if you live in the US and want to sell makeup products, here’s how you’ll adjust the settings.
Location: United States
Interests: Skincare
Age: 16-40+
Excluded: People who already like your company page
Language: English (US)
Select Your Budget
Once you’ve chosen your target audience, you need to select your budget. How much are you willing to spend on your ad?
Note that when you enter your budget in the text box, it is the max amount you’re willing to spend on your ad.
You have two options:
Daily: Daily budget is the average amount you’re willing to spend every day.
Lifetime: A lifetime budget is an amount you’re willing to spend during your lifetime for advertising your Facebook ad.
Setup the Actual Ad
Here’s the fun part. Now is the time to choose the headline, images (or video), and text you want to display on your Facebook ad.
You’re allowed to add 90 characters that’ll appear right above the video or the image for the text. Make sure you keep these lines catchy.
To create the ad, you can use an existing post or create a new advert.
You can create the former by using an existing post that’s already there on your Facebook page. However, to create a new advert, you’ll need to follow the steps below.
- Choose the format you’re willing to use for your advert.
- Once you’re selected the format, add content to your ad (video or image).
Pro Tip: Make sure your image or video is enticing enough to attract the audience.
Review for Correctness and Publish
Before you hit that publish button, make sure you review your ad content. Here are a few things you can look into:
- Check if the uploaded image or video is clear. Nobody likes a blur, bland-looking image; keep it crisp and clear.
- Before you publish your ad, ask yourself, are your image and tagline intriguing enough? If not, work to improve them.
- If you think you’ve done your job right, go ahead and publish the ad.
Make sure you follow the correct sequence while setting up your Facebook ad campaign. Otherwise, you’ll miss out on an essential step, which will lead to confusion.
3 Tips to Make Your Facebook Marketing Campaign a Success
Facebook Marketing isn’t “just” about creating an ad and publishing it. Instead, you need to put constant effort into getting the best out of your marketing campaign.
In the United States, most social media users log into Facebook compared to other social media platforms. That means you have a massive chance of making this campaign a success.
Below, we’ve shared three quick tips to get the most out of your Facebook marketing.
1. Set The Correct Time Zone For Your Ads and Ad Accounts
While many marketers overlook this one, setting up the correct time zone is extremely important for successful marketing.
Even if you’ve spent a few hundred dollars to run your brand’s ads, the money will eventually go to waste if you’ve set the wrong time zone. An incorrect time zone implies you’re not targeting your audience.
For instance, if your ad is running when your audience is asleep, what’s the point of running it anyway?
Therefore, it’s crucial to schedule your ad based on the time zone to ensure that your target audience sees it. For instance, if you live in the US, you will run your ad during daytime hours.
Besides that, the timezone setting of your ad account should match the settings on your Google Analytics account so that you can compare data and draw conclusions, which will be almost impossible if the time zones settings don’t add up.
2. Warm-up Your Ad Accounts Before Starting Campaigns
The procedure of setting up your business page and the ad is pretty straightforward, but there’s no rose without a thorn.
If you’ve set up your ad account but did not use it for the past few weeks, Facebook might shut it down eventually. Therefore, you need to warm up your ad account to keep it active and prevent closure. Here are a few tips to effectively warm up your ad account:
- Begin with boosting your page posts and wait for around 24 hours. Rushing with your ad is never a wise move; it’s better to go slow with your Facebook marketing.
- You can also do page “like” campaigns, encouraging people to like your page.
- Avoid adding any links in the opening posts.
- If you plan to raise your campaign budget in the future substantially, make sure to increase your campaign spending limit to at least $125.
- Make sure to proceed slowly and carefully, as continuous ad rejections might result in you losing your ad account.
With time, Facebook is getting strict with its ad-running policies. Therefore, it is crucial to understand the policies to avoid getting flagged.
3. Run Retargeting Campaigns to Get the ‘Best Bang for Your Buck’
Retargeting ads are yet another killer strategy to get the most out of your marketing efforts. Wondering how it works?
Suppose a Facebook user viewed an item on your website but didn’t purchase it. In simple words, your visitor was not converted.
Here’s when retargeting comes into play. The target audience who visited your website but failed to purchase will come across the ad of the same product on Facebook.
The retargeting ads then appear in news feeds, and fortunately, the response rate is pretty good. For instance, the response rates for news feeds are seen to be 10 to 50 times higher than that of ad placements in the right column.
But how to go about it?
To retarget an audience, you need to visit ad creation and start designing your dynamic ad. Then, when you choose your audience, you can select the option to retarget the audience that previously visited your page or interacted with your brand items.
Tools to Help You With Your Facebook Marketing Efforts
There are a few fantastic tools out there to help you level up your Facebook marketing campaign. Below, we’ve discussed some.
1. Marketer Magic
Multimillion-dollar eCommerce entrepreneur Kevin David built Marketer Magic for the first time for his business.
The software includes a set of tools that can help you solve issues you might encounter during your Facebook marketing journey. Here are a few tools available at the Marketer Magic platform.
Minime: It is an all-in-one tagging, link shortening, and split test tool that is great for retargeting and any Facebook ad campaign as an alternative to bitly.
ClickProof: You can use this tool to generate social proof on your website that helps boost conversion rates.
ManyLeads: With Many Leads, you can scrape Google search engine results pages (SERPs) to build a list of leads to turn into clients.
Email Verifier: This tool allows you to clean your email from bad leads and block fake emails.
LivePic: With the LivePic feature you can increase engagement by personalizing your emails with ‘live’ pictures, meaning that the displayed content changes dynamically. For example, the first name of the recipient gets changed automatically. As you know, personalized emails attract an audience, which will increase your revenue eventually.
WorkHub: WorkHub allows you to manage your virtual assistant team. It helps you keep track of their work, activities, salary, and more. It works similar to Upwork’s contract management functionality.
Click here to give Marketer Magic a try.
2. Connect.iO
Connect.iO has helped more than 20,000 clients boost their marketing. The company has several award-winning software to help your business grow. Some of their products include:
- ConnectAudience
- ConnectLeads
- ConnectRetarget
- ConnectExplore
Connect.iO creates customized audiences of your most engaged followers automatically. Later, you can use the curated audiences to target your advertisements.
Try out Connect.iO now.
3. AdExpresso
AdExpresso allows you to run split tests and create campaigns. Here’s how this software helps you:
- It allows you to optimize your ad campaigns and get campaign reports.
- Setting up ad campaigns with multiple copies takes less time.
- You can generate PDF reports of your data.
- It allows you to access Ads Manager features in a more straightforward way.
- You can add and test several ad elements to see which one works best for you.
Get started with AdExpresso today.
4. Social Media Scheduling Tools
Social media marketers are always searching for tools to improve their efficiency and make things convenient for themselves. If you’re in the same boat, these social media scheduling tools might come in handy.
- Falcon.io: Falcon.io allows you to take your social marketing efforts to the next level. You can engage with your customers, manage your social channels, keep track of your performance, and more – all from a single platform.
- Sprout Social: It provides contextual and quantitative data for all your social media channels. The scheduling platform also gives access to various tools, including engagement, monitoring, publishing, and listening.
- Buffer: Buffer allows you to create unique social media scheduling for every social platform (including Facebook). It manages your social media, and as a result, you get more time for your business.
Conclusion
If you’re aware your target audience is on Facebook, you should take full advantage of this opportunity. Facebook marketing can help you boost your eCommerce business and become an expert in your niche.
You can run various Facebook ads catering to your individual business goals. Make sure to monitor your campaigns closely and tweak them constantly based on your learning in order to get the most out of your campaigns and ad budget.
Got a low budget? No worries! You could utilize Facebook groups and pages alone to target your audience and boost sales eventually, even when you are just starting out.
