Voluum – Is It The Best Link Tracking Software for 2021?

Last Updated on May 29, 2021 by Mandy Schmitz

Voluum Review Blog Title Image

We can all agree that businesses rely on real-time data monitoring and processing, outstanding security, and accessibility to know where they are in their campaigns.

So it is not strange that tracking software for affiliates like Voluum is gaining momentum faster and becoming relevant like any other marketing technology, even though many businesses are not yet familiar with it.

If you’re an online entrepreneur and run online advertisement campaigns, you may want to stick with me until the end of this article. We will go in-depth into some questions or concerns you may have about this tool.

And while the software appears to be the best with how you do affiliate marketing, is it the best? Is there other better software? These and many others are the questions this piece is set to answer. So, let’s get right into it.

What is Voluum?

Voluum is an all-inclusive real-time tracking platform that offers granular reporting. It is perfect for tracking affiliate marketing performance. Codewise developed and designed the software to make marketing assessment and monitoring easier for advertisers and marketing professionals.

Users can improve their profitability and future efforts through the opportunity to extract insights from data. And as its name suggests, the software processes in volume, meaning that it provides users real-time data about several advertising placements and campaigns from different platforms and websites.

Users can also access the software through any device and from the cloud. As such, you will always be on top of your marketing performance. This tool also has a high priority for security, mainly when correspondence and transactions concern sensitive email addresses, names, and payment data. With its robust security protocols, you can rest assured that your data is safe and secure. In addition, the tool employs authentication methods and enterprise-grade encryption, similar to those used by reputable financial organizations worldwide.

Campign Overview Voluum
voluum.com

1. How to Get Started with Voluum

Even though the registration process is short and straightforward, you can start tracking your ad campaigns after following a few steps.

During the registration, the two options you have are using your email address with a password or sign up with Google. With Google, you can easily access the software. However, you can’t access some of the tool’s features because you will need to create a password.

These features are:

You will get the prompt to create a password to perform these tasks.

Using Google to Sign Up

The first step is to go to Voluum’s official website on voluum.com. When you get to the page, sign up by clicking on the “Sign up now” button. A short registration form will come up.

You can choose your preferred plan and press the “Sign up now” button again from that page. Next, click the “Sign up with Google” button. Provide the necessary information like your phone number. Do this and tick the box to confirm reading Voluum’s T&C. Then, press on the “Create my account” button.

You will sign in automatically after your account has been created.

Using Email to Sign Up

Visit voluum.com and click the “Register” button. A short registration form will pop up, and you can choose a pricing plan. Next, click again the “Sign up now” button. Provide an email and create a password. Then, click the “Continue” button.

You will be asked for your personal information, and you will need to fill the form. Next, tick the box to confirm reading the software’s T&C. Next, create your account by clicking the “Create my account” button. The next step is to verify your email. Do that by going to your email inbox and look for the welcome email from Voluum.

When you see the verification email, click on the link. You will see another page where you will provide the necessary credentials, and you are in!

2. What Makes Voluum So Powerful?

Voluum gives users the chance to control all of their campaigns from one ad tracker. In addition, you have the option of using an affiliate tracking tool to automate, optimize, and track your advertising.

AI-Powered

Voluum has AI calculations that you can use to discover the most profitable offers and landers. With that, you can optimize the incoming traffic automatically. And you won’t waste your time monitoring any campaigns if you need any spike in conversions. With the tool, you can expect to get more traffic where it can translate to more income.

Split-Tests

You will get a split-testing option for any single offer you have. Thus, the tool will redirect the same traffic to many different offers or partners, giving insight into more profitability.

Besides, you have the opportunity of setting the percentage rule on which amount of traffic must go to any reasonable offer apart from driving all the traffic to the best offer. At the same time, you keep testing the rest of the traffic on another recommendation. With this approach, you can increase your future profitability.

Teamwork

With this tool, you can invite your team members and separate the working zones with different roles if you have more people involved in your campaigns. Delegate part of the work to the team through the Workspace. And if you want, you can update your chosen stats with others in real-time, even if they are not using the tool.

Various Stats

You will get comprehensive data on your stats. Thanks to this feature, you can have organized data on conversion hour, device type, OS, operator, country, and even IP. Are you thinking of cost optimization? Get it done quickly with this feature.

User-Friendly

Voluum is genuinely user-friendly. Since the software is logical, you will find it super easy to use, allowing users to run massive traffic.

Data Protection

The software is indeed a safe solution for all your data. Furthermore, it will make it hard for anyone to steal or hack your account as it protects your traffic from third parties.

Self-Hosted

This particular great feature distinguishes this software from any other tracker solutions on the market. If you are a newbie and taking your first shots at advertising, you will find this extremely important.

The self-hosted feature means no additional investment in getting separate servers to install a self-hosted tracker. Besides, the software has CDN around the globe, enabling you to run in any country using the cloud solution.

Very Fast

One of the fastest tracking software in the market is Voluum. The tool will redirect you to the closest data center with its 7 data centers. You can imagine the positive influence this will have on click loss and speed. You can keep going without any hassle; other data centers can come to the rescue if one data center has any technical issue.

3. Voluum Features – Solving Your Affiliate (Marketing) Tracking Headaches

Some of its features are:

  • Social promotion
  • Predictive analytics
  • Fraud detection
  • Conversion tracking
  • Banner management
  • Audience targeting
  • Attribution modeling
  • Analytics/ROI tracking
  • Affiliate tracking
  • Affiliate management

Marketers will have infinite scalability when using the tool, meaning that they don’t have to worry about server downtimes when handling their traffic.

The tool has an easy setup with a pleasant modern UI, another factor to consider since you will spend hours on your tracker. You will have real-time reports, and you can do amazing things there. The tool gives access to viewing campaigns from almost any angle you want. And what’s more? You can go for multiple-level drill-downs.

Essentially, Voluum has mobile apps for Android and iOS, meaning while in the terrain, you can monitor your campaigns. The widgets are my favorites since I can have them on my screen with my Android version. In addition, the software allows users to build tools and extensions with its API.

Other features you will get from the software include:

  • SSL Certificates: With this security measure, visitors to your web pages will know that they are safe.
  • Push Notification Alerts: Get mobile and desktop notifications when you have a performance change. You can control messages by adding rules and conditions.
  • Listicle Tracking: Maximize conversions by creating paths and funnels for your visitors instead of a primary campaign funnel.
  • Lander Protection Script: Voluum can auto-block any users that stumble upon your campaigns without following any of your URLs. With that, you will have a more accurate view of your marketing performance.
  • Fraud Detection: Protect campaigns from bots by detecting suspicious visits and clicks.
  • Event Tracking: Tracked actions are events, including visits, registrations, conversions, and clicks. It is considered an event when a user takes any action with your campaign through the software infrastructure.
  • Data Retention: Your plan will determine your accessibility to historical data. However, the tool stores data forever. You can then upgrade if you want to access historical information.
  • Daily Caps: Concerning conversions, the software will auto-redirect traffic to another offer when one of your offers hits its daily limit.
  • Collaboration Tools: Add users, involve the whole team, custom access levels, and assign members to specific workspaces while sharing reports with external users.
  • Campaign Migration: migrate campaign data from Thrive, Binom, BeMob, and AdsBridge automatically. Get the necessary help with migration by getting in touch with customer support if you’re currently using another tracker.
  • Automatic Campaign Optimization: Learn which landing pages and offers covert best through auto-test A/B campaigns.

Ad Optimization Voluum
voluum.com

4. Voluum Integrations

The vendor offers the following integrations:

Voluum Integrations

5. Voluum Pricing

The following plans are available for the tool:

Free trial Discover Profit
Not available $69/month $149/month
Grow Agency Custom
$449/month $999/month Contact vendor

6. Voluum Advantages – The Things We Love About It

You will love Voluum because it allows you to track and collate all your ads and marketing communications in a single place, no matter where you place them. With this, you can visualize and understand your current state better and find ways to optimize your efforts from now on. In addition, the granular data allows you to extract actionable insights and devise monetization schemes.

Moreover, you can extend the tool’s powerful capabilities with an open API. You can further specialize your tracking applications by connecting your reporting systems or those of others. You can extract files and data under one digital roof without uploading them to another system with this capacity.

The tool can scale itself up and down by processing the volume of data, depending on your input and requirements. Moreover, the team behind the software allows for uninterrupted information flow by offering no data limitation, courtesy of its efficient and intelligent architectural design. Besides, you can disconnect from your computer without interrupting the information flow. And since you can access the software through a mobile application, you can stay on top of your marketing campaigns anywhere you go, provided there is internet connectivity.

Other advantages of this software are:

Scale Affiliate Marketing

  • Share data with external partners.
  • Get access to new offers from your panel.
  • View any suspicious visits or clicks to prevent traffic from bots.

Optimize Ad Performance

  • Get alerts from custom notifications to view and react to performance.
  • AI tools auto-redirect traffic to the highest-performing campaign elements.
  • Create advanced targeting metrics and rules by running audience A/B tests.

Analyze Data

  • Get real-time campaign data with instant reports.
  • Group data and discover detailed reports to extract relevant information.
  • Get more than 30 data points on every visit.

Track Ad Campaigns

  • Track costs, such as CPM, CPC, and CPA.
  • Collect paid and organic campaign data.
  • Build marketing funnels and track third-party offers.

Marketing Automization Voluum
voluum.com

7. Voluum Disadvantages – The Things We Don’t Like About It

One of Voluum’s downsides is the lack of more responsive customer support. Personal onboarding is restricted only when you upgrade to an Agency plan, which costs a lot of money. Otherwise, you will find yourself stuck with customer support that responds in about 24 hours if your plan is the Discover.

There are also limits to data retention, which can be as short as three months. You will have to upgrade your plan for you to access them for a more extended period. These upgrades are not the cheapest in the market. And you can only access up to two years’ worth of information even if you buy the upgrade.

Voluum doesn’t have a free trial or plan. The most this tool gives people is to sign up for a demo. The user interface can be overwhelming even when it looks good. This case is especially for those that are new to tracking or affiliate marketing. Though you can access the software tutorial and an onboarding process, the learning curve remains.

8. Who is Voluum For?

As a tracking software, the tool would be an ideal investment for:

  • Advertising and digital marketing consultants
  • Digital Product Designers
  • SEO Consultants
  • Social media influencers and entrepreneurs
  • Content marketers and other marketing professionals
  • Affiliate marketers and bloggers
  • Marketing agencies

9. Who is Voluum Not For?

Businesses outside the marketing industry and digital marketing or advertising may not find this tool suitable even with its great features. While it is an exceptional tracking tool, not all online entrepreneurs will need to use it.

Monitoring, keeping measurement, and tracking your online activities is about numbers, right? Well, there is a need to have reasonable counts to come with the correct numbers. With that, you can come about with appropriate estimates and calculations of your marketing efforts.

I don’t think the software will be of much use to your online business if you don’t get enough people visiting your pages.

Voluum is not for a newbie too. So I won’t recommend the tool for you if you are new to online marketing. Instead, get a less sophisticated or cheaper click tracking software like Clixtrac or use a simple link tracker like bitly.

Customer Experiences

Many Voluum users find the software decent and reliable with great features; others find it a perfect alternative to Google Analytics. Overall, users appreciate the tool’s intuitive user interface. Above all, it is easier to track affiliate offers with specific data points such as operating systems, conversions, devices, and much more.

Crestani Voluum Testimonial

King Voluum Testimonial

Voluum Alternatives

Even though Voluum is a real-time, innovative analytics platform to track online campaigns, it is not the only tool in the game. Other software with similar features and functionalities are:

1. ClickMagick

clickmagick voluum alternative
clickmagick.com

Suppose you’re curious about ClickMagick and want to know about it. In that case, it is a powerful software that online marketers and business owners use to improve, optimize, and measure their marketing efforts by tracking and monitoring their link clicks to gain insight into how to increase conversions and make more money. ClickMagick also provides a report for improvement with sophisticated features that propel your online business to another level.

If you are an affiliate marketer, you will find ClickMagick as a one-stop solution to know:

  • Which ads are converting
  • Location-wise traffic
  • Traffic quality
  • Profits from campaigns
  • Click-through rates
  • Conversion rates

Key Features

ClickMagick has few bells and whistles even though you can get most of the comprehensive tracking, analytics, and reporting if you use Voluum:

Pros

  • Geo-Targeting
  • Ad Retargeting
  • Content Locking
  • Dynamic Sub-IDs
  • Bot Filtering
  • Content Feature (Timers, Bars, Popup)
  • Split Testing
  • Link Rotation

Cons

  • Potential conflicts while setting the custom domains
  • No live chat
  • A bit difficult for a newbie

Click here to check out ClickMagick.

2. ClickMeter

clickmeter voluum alternative
clickmeter.com

ClickMeter is one of the best link tracking software on the market. As a web-based marketing tool, affiliate marketers can manage their links and social media links in a single interface. Bloggers and marketers can measure their clicks and conversions using ClickMeter. There are options of using the more typical postback option or embed a pixel on the merchant’s site.

Key Features

  • Reports sharing
  • Comparison reports
  • Trend reports
  • Dashboard KPIs
  • Google Analytics integration
  • A/B testing
  • Conversions tracking
  • Click tracking
  • Bulk link creation/import
  • Link monitoring

Pros

  • Several redirection options
  • Powerful API
  • Powerful reporting easy to use
  • Easy-to-use dashboard

Cons

  • Landing pages are not included
  • No method to block Google
  • Missing WordPress plugin
  • Out-of-date documentation
  • Conversion tracking setup can be confusing
  • It doesn’t track UTM codes

Get started with ClickMeter today.

3. MarketerMagic

Marketer Magic MiniMe Interface

MarketerMagic is a conversion and marketing software suitable for modern-day digital marketers’ needs. You can use some of its features to perform the most crucial digital marketing tasks in a much faster and easier way. You can explore its features to the fullest with its free 7-day trial.

MiniMe

MiniMe is an unbelievable feature MarketerMagic offers. You will confuse it with a basic connection shortener when you start using it. However, you will begin to truly appreciate this tool’s actual usefulness when you dig deep. With the MiniMe feature, you can do the following:

  • Link tree
  • Retargeting link
  • Link shortener
  • Deep-link
  • Link splitter

Other features are

  • Chatbots
  • Email template
  • Social proof
  • Email verifier
  • Marketing leads

Pros

  • Lucrative affiliate program
  • Awesome customer support
  • Free training
  • User-friendly and clean interface
  • Exceptional design and user experience

Cons

  • The software needs improvement
  • It is compulsory to use a credit card, even for a trial
  • Limited affiliate materials

Want to know more? Then check out our in-depth review of MarketerMagic.

Click here to try out MarketerMagic today.

Our Verdict

As an affiliate marketer, you need a way of tracking your campaigns since it is the only way to know your campaigns are successful or not. And you won’t know what strategies to implement more or what to change when you don’t gather that information.

Ultimately, we like Voluum because it is an excellent choice for any affiliate marketer. The ability to scale is the best part of the tool since you can keep the data and traffic influx through the software when your affiliate marketing business grows suddenly. And with your business growth, you may need to expand your team. Therefore, the software has workspaces that allow you to control who has access to what while adding new team members.

However, if you are a beginner marketer that finds the cost a bit steep, you may want to choose a more budget-friendly option till you can make a decent profit. Voluum succeeds in areas like advanced security measures, exceptional traffic management tools, and A/B testing. That said, ensure your preferred software has these features.

If you are considering taking your marketing to another level, sign up for Voluum here.

Mandy Schmitzhttps://mandyschmitz.com
Mandy Schmitz is a freelance consultant and project management expert with 10+ years of experience working internationally for big brands in fintech, consumer goods and more. Join me here on Changeaholic.com to learn how to optimize your business operations and find the latest software reviews.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Mandy Schmitz is a freelance consultant and project management expert with 10+ years of experience working internationally for big brands in fintech, consumer goods and more. Join me here on Changeaholic.com to learn how to optimize your business operations and find the latest software reviews.

Must Read